The Majority

Overview

They live comfortably with installment cycles for their homes, gadgets, and lifestyle managed entirely by a banking Super-App. Automatic savings and insurance make their lives secure, with predictable financial plans until retirement.

Monthly Income

+

25.000.000

Recurring Expenses & Insurance

8.500.000

Loans

5.000.000

Remaining Monthly Income

+

11.500.000

Asset Portfolio

505 million

Assets

1.900 million

  • House in suburban areas

  • Standard electric vehicles

Investments

125 million

  • Fixed income mutual funds or money market mutual funds

Debts

(1.520 million)

  • Mortgage installments in suburban areas and electric vehicles

  • PayLater for purchases outside of regular bills

  • Credit card when PayLater reaches its limit

Source of Income

AI automation complement

Completely dependent on a monthly salary. Their jobs are stable, but their roles are heavily dictated and supervised by AI.

Property Loan

Pursued aspirations

The biggest and most important debt in their lives. Property ownership is a symbol of achievement.

Productive Loan

Unnecessary risk

Income stability keeps them away from entrepreneurship and considers it an unnecessary risk.

Consumptive Loan

Lifestyle support

Installment debt has become a normal part of the monthly budget. Middle-class lifestyles are now routinely subsidized by Pay Later credit.

© 2025 Somia Customer Experience. All rights reserved.

The Majority

Overview

They live comfortably with installment cycles for their homes, gadgets, and lifestyle managed entirely by a banking Super-App. Automatic savings and insurance make their lives secure, with predictable financial plans until retirement.

Monthly Income

+

25.000.000

Recurring Expenses & Insurance

8.500.000

Loans

5.000.000

Remaining Monthly Income

+

11.500.000

Asset Portfolio

505 million

Assets

1.900 million

  • House in suburban areas

  • Standard electric vehicles

Investments

125 million

  • Fixed income mutual funds or money market mutual funds

Debts

(1.520 million)

  • Mortgage installments in suburban areas and electric vehicles

  • PayLater for purchases outside of regular bills

  • Credit card when PayLater reaches its limit

Source of Income

AI automation complement

Completely dependent on a monthly salary. Their jobs are stable, but their roles are heavily dictated and supervised by AI.

Property Loan

Pursued aspirations

The biggest and most important debt in their lives. Property ownership is a symbol of achievement.

Productive Loan

Unnecessary risk

Income stability keeps them away from entrepreneurship and considers it an unnecessary risk.

Consumptive Loan

Lifestyle support

Installment debt has become a normal part of the monthly budget. Middle-class lifestyles are now routinely subsidized by Pay Later credit.

© 2025 Somia Customer Experience. All rights reserved.

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