Windows to Make Impact

* Pictures in this scenario were generated using AI

Economic stability serves as a foundation, enabling them to pursue goals beyond mere money.

They are a proactive young generation, using financial security as capital to create change. They no longer simply consume, but also build. From the clean energy industry, to sustainable tourism, to a zero-waste lifestyle; every choice they make reflects their identity and values.

This is a portrait of a future where awareness and innovation meet.

How do we get here?

1

The Golden Indonesia 2045 vision has been largely successful, creating a high-income economy driven by innovation.

2

Large companies are fundamentally changing their work culture to accommodate Gen Z's demands for flexibility and purpose.

3

Awareness of sustainability and social issues is becoming mainstream, directly influencing corporate and government policies.

Their Environment

Their Environment

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The morning comes to Jakarta and there are no engines. The sky is blue. It has been blue for a long time now. You pull the air into your lungs and it is clean.

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The morning comes to Jakarta and there are no engines. The sky is blue. It has been blue for a long time now. You pull the air into your lungs and it is clean.

How do they live?

How do they live?

Though the products are countless, they all open the same window, one that looks into a soul guided by deep values.

Their Financials

Their Financials

Figures are presented as today's values ​​(ignoring inflation) for ease of understanding.

Elites

Majority

Excluded

10%
Elites

75% Majority

15% Excluded

© 2025 Somia Customer Experience. All rights reserved.

© 2025 Somia Customer Experience. All rights reserved.

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