The Main Drivers
Strengthening
Socioeconomic Precarity
Socioeconomic uncertainty is fundamentally changing Gen Z's financial management paradigm, shifting the focus from long-term wealth accumulation to managing short-term survival.
Uncertainty and low incomes coupled with rising living costs are making Gen Z unable to effectively plan their finances. They become discerning consumers, actively seeking discounts and comparing prices before purchasing. However, the psychological pressure of uncertainty is triggering "doom spending," or impulsive spending on "cures" and lifestyle options as a form of temporary escape.
Socioeconomic uncertainty is also rewriting long-term financial aspirations and goals. Buying a home is no longer a feasible dream to pursuit. As a result, the financial focus shifts to more pressing and achievable goals, such as building an emergency fund or simply surviving from month to month. The burden of being the "sandwich generation," where they must financially support their parents and younger siblings, further exacerbates this situation, draining resources that could otherwise be allocated to savings or investments.