Socioeconomic Precarity

Socioeconomic Precarity

The Main Drivers

Strengthening

Socioeconomic Precarity

Socioeconomic uncertainty is fundamentally changing Gen Z's financial management paradigm, shifting the focus from long-term wealth accumulation to managing short-term survival.

Uncertainty and low incomes coupled with rising living costs are making Gen Z unable to effectively plan their finances. They become discerning consumers, actively seeking discounts and comparing prices before purchasing. However, the psychological pressure of uncertainty is triggering "doom spending," or impulsive spending on "cures" and lifestyle options as a form of temporary escape.

Socioeconomic uncertainty is also rewriting long-term financial aspirations and goals. Buying a home is no longer a feasible dream to pursuit. As a result, the financial focus shifts to more pressing and achievable goals, such as building an emergency fund or simply surviving from month to month. The burden of being the "sandwich generation," where they must financially support their parents and younger siblings, further exacerbates this situation, draining resources that could otherwise be allocated to savings or investments.

1

Cross-generational Welfare Decline and Weakening Purchasing Power

Gen Z faces significant economic pressures, marked by declining purchasing power, inflation in basic necessities and assets, and the potential to be the first generation whose level of well-being is not better than that of their parents' generation.

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1

Cross-generational Welfare Decline and Weakening Purchasing Power

Gen Z faces significant economic pressures, marked by declining purchasing power, inflation in basic necessities and assets, and the potential to be the first generation whose level of well-being is not better than that of their parents' generation.

Show Signals

2

Structural Inequality and the Crisis of Trust in the System

Uncertainty also stems from structural inequalities in access to infrastructure, education, and justice. There's a strong perception that the existing system—from laws and regulations to education—doesn't favor the broader community, eroding trust and widening the gap between the rich and the poor.

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2

Structural Inequality and the Crisis of Trust in the System

Uncertainty also stems from structural inequalities in access to infrastructure, education, and justice. There's a strong perception that the existing system—from laws and regulations to education—doesn't favor the broader community, eroding trust and widening the gap between the rich and the poor.

Show Signals

3

Shifting Aspirations from Asset Ownership to Experiences and Mental Well-Being

In response to economic uncertainty and the difficulty of owning assets, Gen Z has shifted their priorities. They now value short-term experiences (like concerts and travel) and mental health over long-term asset ownership (like homes and cars). Instant gratification, even if funded by debt, has become a crucial coping mechanism.

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3

Shifting Aspirations from Asset Ownership to Experiences and Mental Well-Being

In response to economic uncertainty and the difficulty of owning assets, Gen Z has shifted their priorities. They now value short-term experiences (like concerts and travel) and mental health over long-term asset ownership (like homes and cars). Instant gratification, even if funded by debt, has become a crucial coping mechanism.

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4

Debt Normalization and Shifting Financial Behavior

Economic pressures are changing the way Gen Z manages their finances. Debt, especially consumer debt through digital means such as Buy Now Pay Later platforms, has become commonplace for survival, seeking pleasure, and even maintaining mental health. As a result, the concept of saving has been eroded and replaced by digging deep into the debt cycle.

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4

Debt Normalization and Shifting Financial Behavior

Economic pressures are changing the way Gen Z manages their finances. Debt, especially consumer debt through digital means such as Buy Now Pay Later platforms, has become commonplace for survival, seeking pleasure, and even maintaining mental health. As a result, the concept of saving has been eroded and replaced by digging deep into the debt cycle.

Show Signals

5

The Dominance of Non-Standard Work and the Loss of Safety Nets

The employment landscape is shifting fundamentally toward uncertainty. "Partner" status and gig work are becoming dominant, eliminating social security benefits like insurance. At the same time, automation and AI are increasingly threatening junior-level positions, exacerbating career uncertainty.

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5

The Dominance of Non-Standard Work and the Loss of Safety Nets

The employment landscape is shifting fundamentally toward uncertainty. "Partner" status and gig work are becoming dominant, eliminating social security benefits like insurance. At the same time, automation and AI are increasingly threatening junior-level positions, exacerbating career uncertainty.

Show Signals

6

The Emergence of a New 'Life Tax': Shifting Risk from the State to the Individual

People now face an new costs for survival that needs to be paid out of their own pockets. These costs include protection from digital and environmental threats, as well as the costs of continually upgrading skills to stay relevant—risks previously borne by governments or corporations.

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6

The Emergence of a New 'Life Tax': Shifting Risk from the State to the Individual

People now face an new costs for survival that needs to be paid out of their own pockets. These costs include protection from digital and environmental threats, as well as the costs of continually upgrading skills to stay relevant—risks previously borne by governments or corporations.

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© 2025 Somia Customer Experience. All rights reserved.

© 2025 Somia Customer Experience. All rights reserved.

© 2025 Somia Customer Experience. All rights reserved.

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